Skip to content Skip to footer
diamond

It’s important to remember that a diamond’s value is determined using all of the 4Cs, not just carat weight. One carat is subdivided into 100 points. This allows very precise measurements to the hundredth decimal place. A jeweler may describe the weight of a diamond below one carat by its points alone. For instance, the jeweler may refer to a diamond that weighs 0.25 carats as a ‘twenty-five pointer’. Diamond weights greater than one carat are expressed in carats and decimals, for example, a 2.08 carat stone. Two diamonds of equal carat weight can have very different values and prices depending on the remaining three grading factors.

The color evaluation of diamonds is based on the absence of color. A chemically pure and structurally perfect diamond has no hue, like a drop of pure water. It consequently has a higher value. The Gemological Institute of America’s (GIA) uses a D-to-Z color grading system to measure the degree of colorlessness. By comparing a stone under controlled lighting and with precise viewing conditions, it is the easiest way to establish color value.

This is the industry’s universally accepted grading system. Beginning with the letter D, representing colorless, and continuing with an increase presence of color, all the way to the letter Z. Many of these color distinctions are so subtle that they maybe invisible to the untrained eye; however, these distinctions make a very big difference in diamond quality and price.

Google
Sandra East profile picture
Sandra East
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Best jewelry store !!!!
Google
John Hernandez profile picture
John Hernandez
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Lisa & Oscar were great, helped me get my wedding ring resized and they were quick! The store has a great vibe! I will be back
Google
Laura H profile picture
Laura H
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Fantastic customer service! I met with Lisa Ortiz to inquire if they could fix my watch and really appreciated her attentiveness and knowledge. She showed me several beautiful pieces and I will definitely return. Looking forward to having them design something special.
Google
Nicolas Aldana profile picture
Nicolas Aldana
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Never visited a jewelry store before so I’m not exactly sure what I expected but whatever my expectations were, they were beyond met. I came in for a simple repair and didn’t guess anything would be too difficult and I assumed correctly as the very nice woman who helped me made the process of repair and polish as swift as possible, I really felt as if my problems were priority to these kind people. And the atmosphere was very warm and comforting with great furniture, kind staff, concession stand, and THE PUPPY. For this being the first jewelry store I’ve visited it really sets my standard for any other I may visit but until it’s time to look for a new jewelry store I know which one I’ll be coming back to.
Google
Rusten Ramsey profile picture
Rusten Ramsey
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service! Came in needing a quick turnaround on resizing some jewelry and could not have been more impressed. They took care of me while a waited! Best customer service around without a doubt!
Google
Hannah Benavidez profile picture
Hannah Benavidez
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I had an heirloom diamond necklace from my late grandmother (that was actually her original engagement ring) that I brought in to be remade into a more practical piece of jewelry I would be able to wear on a daily basis. Oscar et al created a beautiful solitaire and eternity band that is not only more modern and my own personal style, but more wearable than the necklace ever would have been. He was also able to create both of these in less than two weeks. Jackie was also incredibly helpful in the design process. Superb customer service. Simply incredible! 10/10 would recommend. I will be back to rework other heirloom jewelry into more wearable pieces.
Google
Marzieh Ziaei profile picture
Marzieh Ziaei
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Quality jewelry for every budget. Great customer service and professional sales associates. 👍🏻

sign up for our newsletter


sign up for our newsletter